Tourism and Stats For Your Town

A Diverse Industry
• Canada has 159,000 tourism-related businesses which operate in eight sectors
• The eight tourism sectors are: accommodation; transportation;
events & conferences; attractions; food and beverage; tourism services and travel trade
• 91% of tourism businesses have up to $1 million in revenue

What is Tourism Worth in the Yukon?
• In 2000, it was estimated that 164 million in revenue was directly attributed to non-resident tourism
• This figure is based on revenue estimated by Yukon businesses generated by non-resident spending, it does not include Yukon resident spending, or any indirect spending in the territory which is a spin-off of tourism, such as new hotel construction, cleaning services, consulting etc.

How many Yukon Jobs are Supported by Tourism?
• Approximately 80% of all Yukon employees work for businesses which report at least some level of tourism revenue
• It is estimated that 1,900 jobs are directly dependent on tourism
• This represents approximately 11% of all jobs in the Yukon
• Tourism is the largest private sector employer

How many Yukon businesses create those jobs?
• 890 Yukon businesses (41% of Yukon businesses responding to the business survey) report revenue generated from tourism
• 50% of Yukon businesses generate more than one-third of gross revenues from tourism
• The traditional tourism sectors such as accommodations, food & beverage, retail, and transportation are the largest generators of tourism related jobs
• Over half of the non-traditional sector businesses such as wholesale trade, finance, insurance, and real estate derive a portion of their revenues from tourism

Traveling in the Yukon
• In 2004, an estimated total of 313,987 visitors came to the Yukon
• 78.6% arrived between June and September
• Total visitation has increased a total of 3.4% since 2003
• Private vehicle traffic has decreased 6.6% since 2002
• Motor coach traffic is up 29.3% since 2003

Get in the Picture!