Mandate

Our Mission Statement

The Tourism Industry Association of the Yukon will be the visitor industry association forging a common voice and actions to influence, promote and assist the development of tourism in the Yukon

TIA Yukon's Conduct Statement

Members of the Tourism Industry Association of the Yukon (TIA Yukon) shall maintain the highest standard of conduct, act with fairness, integrity and in a manner complementary to the Yukon’s tourism industry.

TIA Yukon's Role Statement

• Bringing the tourism industry together
• Increasing the awareness of the value of tourism
• Providing leadership 

Our Values

Approachability
Communication
Great customer service
Honesty
Humour
Professionalism
Recognition
Respect
Sustainable Practices
Trust