Senior Marketing Committee (SMC) and YTMP
SMC NEWS
ABOUT THE SENIOR MARKETING COMMITTEE (SMC) AND YUKON TOURISM MARKETING PARTNERSHIP (YTMP)
Born in 2000, the Yukon Tourism Marketing Partnership has been a conduit for tourism industry professionals to interject their ideas and vision into the programs, initiatives and campaigns designed by the Department of Tourism to position the Yukon as a 4-season destination. This partnership between Government and Industry was the first of its kind in the Yukon.
From its original organizational structure of 120 members, the YTMP has evolved into a smaller organizational structure to improve communications and accountability and better represent industry.
Today, the Yukon Tourism Marketing Partnership is represented by the Senior Marketing Committee (SMC). Read more about the history of the YTMP here.
The Senior Marketing Committee is comprised of tourism industry members who are appointed by industry based on marketing experience and skills related to tourism. They are tasked with making recommendations on behalf of industry to the Department of Tourism & Culture on tourism strategies and plans regarding marketing, performance, product development, research and budgets; and to report to the Tourism Industry Association of the Yukon (TIA Yukon) Board of Directors. Their crucial role provides the link between industry and government as both entities continue in this partnership to work towards successful, sustainable tourism in the Yukon.
In addition to SMC scheduled meetings throughout the year, the committee has also participated in a Strategic Planning Sessions since 2006, providing an opportunity for members to brainstorm ideas and engage in dynamic planning for the future of tourism marketing for the Territory.
SMC MEMBERS 2011-12:
Industry
Robin Anderson (Chair) - Ruby Range Adventure
Marsha Cameron - Boréale Mountain Biking
Patricia Cunning (Vice Chair) - MacBride Museum
Torsten Eder - Northern Tales Travel Services Inc.
Mary Ann Ferguson - Westmark Hotels, Yukon
Bill Fletcher - Holland America Line
Neil Hartling - Canadian River Expeditions; Nahanni River Adventures
Bernie Lehmann - Fraserway RV
Jorn Meier - Klondike Visitors Association
Debra Ryan - Air North, Yukon’s Airline
Sarah Stuecker - Tagish Wilderness Lodge
Rod Taylor - Uncommon Journeys
Rich Thompson - Northern Vision Development
Mary-Jane Warshawski - The Taku Sports Group
Yukon Government
Pierre Germain - Director of Tourism, Tourism & Culture
TIA Yukon
Krista Prochazka - Executive Director, TIA Yukon
For more information about the SMC or YTMP, please contact Emilie Joslin at 867-668-3312 or emilie.joslin@tiayukon.com.