Tourism Business Plan

YukonTourism Industry Business Plan
In April 2007, TIA Yukon contracted Western Management Consultants, led by Kent Stewart, to conduct a two-phased approach for the industry-led Tourism Sector Analysis and Business Plan.  This initiative, in partnership with Economic Development and Tourism Culture, is the first time that the industry has initiated a game plan for itself in many years.

Phase 1 will conclude findings and recommendations from research and analysis in consultation with the industry, government, communities and other stakeholders.  This report, or Phase 1, will be filtered through an ‘experts’ industry panel including national leaders in Destination and Niche Development, Marketing and Research, Economics and Planning.  This panel will work with Yukoners to conclude Phase 1 in preparation for the final phase – the Business Plan.

Phase 2, the Yukon Tourism Industry Business Plan, will attempt to consider the Yukon tourism industry as though it were a corporation, assessing market values, product inventory and assets, regional, national and global competition and design a game plan to develop the Yukon’s tourism industry to its fullest potential.

With TIA Yukon as the Business Plan steward, together with our tourism partners in the associations, governments and communities, this final document will become TIA Yukon’s strategic focus for the future.  Get involved today.  Click on the link below to participate in data collection as well as preview summary comments received to date, and stay tuned. 

Tourism Sector Strategy and Business Plan: Summary of Information Collected from TIA Yukon's AGM (192KB PDF)

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