FOR IMMEDIATE RELEASE
Yukon Tourism: Larger Than Life in Dawson City
May 1, 2006Over 120 tourism delegates participated in the Yukon Tourism Industry Conference in Dawson City from April 27 to 29. Highlights of the annual conference, entitled “Networking Tourism in The Yukon: Linking Trends, People, and Gold Standards” included utilizing the internet for tourism, creative marketing, industry best practices, and building awareness of the Yukon in conjunction with the new Yukon Brand.
TIA Yukon President Rod Taylor remarked “This years Yukon Industry Conference was critically important to our industry as it gave us all an opportunity to review the research behind the new Yukon brand. By the end of the conference I believe the overwhelming feeling among delegates was that the brand absolutely reflects the findings of this research. The key now is to execute the brand in a significant and consistent manner.”
In addition to networking and training, TIA Yukon presented several awards to industry leaders. Each year the Tourism Industry is given the opportunity to nominate the best in the Yukon, and this year, there were several nominations in 6 categories.
The six individuals and groups that received awards at the Gala dinner are:
- Yukon Sourdough Award (recognizing an individual or group for high achievement in the development or management of an event, facility, etc.) - Hotsprings Valley Retreat
- Sustainable Tourism Award (Presented to a business that recognizes the management of resources focused on maintaining the Yukon's cultural integrity, essential ecological processes, biological diversity and life support systems that meet the needs of present visitors and host communities, while protecting and enhancing opportunity for the future) - Crane & Sheep Viewing Festival
Tourism Industry Association of the Yukon
#3-1109 First Ave. Whitehorse, Yukon Y1A-5G4
Tel: (867) 668-3331 Fax: (867) 667-7379
Email: tiayukon@klondiker.com
http://www.tiayukon.com