Update: Visitor Exit Survey

The Yukon tourism visitor exit survey began in early June and is progressing well. The department of Tourism and Culture contracted DataPath Systems of Marsh Lake, Yukon to conduct the survey which will conclude at the end of the summer.

Industry members may have noticed “ballot boxes” or survey tablets at various sites throughout the territory. Or interviewers may be seen in some communities or at various exit points. All these methods are being used to capture – randomly – as many Yukon visitors as possible.

Visitors can participate by completing a ballot with their email address to receive and complete the survey later. They may also complete the survey on an electronic tablet located at some hotels, museums or Yukon visitor information centres. As well, many will be surveyed by DataPath interviewers at some of these sites and at all the exit points of the Yukon.

The survey is known as an intercept survey and contains about 14 questions and takes approximately 4 to 5 minutes to complete. If visitors provide their email address a longer follow-up survey will be sent to them.

All survey participants who provide their email addresses will be eligible to win prizes, as an incentive to complete the follow-up survey, including Yukon gold, first nation crafts, travel packages (air and hotel), magazine subscriptions and more. Odds of winning are better than 1 in 500.

The survey is strategically designed to randomly capture all visitor types, whether by mode of travel, demographics or activity, etc.  Industry operators can help ensure that the survey continues to capture all visitor types and provides solid visitor feedback by encouraging their customers to participate in any one of the survey methods.

The SMC Research Sub-Committee has helped to guide the survey development and content. A further winter survey will also be put in place around October. While this summer survey operates as a traditional exit (interview) survey, it also incorporates new innovation such as the tablets and the use of selected indicator sites to test more cost effective and timely solutions for future visitor volume and tracking data.

Your support for the survey and encouragement to your clients to participate is greatly appreciated.

If you have any questions about the survey, please contact: Donna Larsen at DataPath or John Spicer at the department of Tourism and Culture.