Program & Schedule

Conference Dates
April 24-26, in Haines, Alaska.

Fun Bus Travel Schedule
Departure From Whitehorse: Thursday, April 24th
11:00 am - Depart from White Pass & Yukon Route Depot, Whitehorse (YT time)
2:00pm - Arrive Skagway (Alaska time)
2:30pm - Depart Skagway on Chilkat Cruises ferry
3:30pm - Arrive Haines
3:30-4:00pm - Hotel drop off
5:00pm - Reception

Departure From Haines: Sunday, April 27th   
8:30am - Shuttle to ferry  (Alaska time)
9:00am - Depart Haines on Chilkat Cruises ferry
10:00am - Arrive Skagway
10:30am - Depart Skagway
3:30pm - Arrive at White Pass & Yukon Route Depot, Whitehorse (Yukon time)

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Conference Program

Day One: Thursday, April 24, 2008

Date & Time	Element	Sponsor	Location
5pm-7pm	Registration and Opening Reception	Haines Convention and Visitors Bureau and Partners	Chilkat Center for the Performing Arts (CCPA)

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Day Two: Friday, April 25, 2008

Date & Time	Element	Sponsor	Location
7:30 – 8:15	Registration cont’d. & Breakfast “Beyond Continental”		CCPA – Lobby
8:15	Welcome from Master of Ceremonies and Conference Planning Chair, Sandy Hachey		CCPA – Theatre
8:20	Opening Remarks from Rod Taylor, Chair		CCPA – Theatre
8:25	Keynote Speaker - Grant Gordon, Innovator of the FLICK OFF Campaign		CCPA – Theatre
9:45	The Explorer Quotient - Knowing Your Customer by Paul Nursey, Manager - Product, Innovation and Enhancement, Canadian Tourism Commission	Canadian Tourism Commission	CCPA – Theatre
10:15	Refreshment Break		CCPA – Lobby
10: 45	The Yukon Tourism Industry Business Plan and TIA Yukon AGM	In partnership with	CCPA – Theatre
12:15	Lunch		CCPA – Lobby
12:40 – 1:40	The Tourism SME Toolkit of Best Practices for Sustainability by Ruth Marr of Marr Consulting		CCPA – Theatre
1:40 – 2:00	Brief Break segue to Concurrent Sessions
2:00 – 3:00	Concurrents:
	A. Understanding the Realities of User Driven Content and Social Media – by Outside the Cube’s Dee Enright and Alastair, Smith		CCPA – Theatre
	B. Testing the Sustainable Toolkit – by Ruth Marr of Marr Consulting Services		CCPA – Underground
3:00 – 3:30	Refreshment Break	AP & T	CCPA – Lobby
3:30 – 4:30	Product, Innovation and Enhancement by Paul Nursey, Manager, P.I.E., CTC	Canadian Tourism Commission	CCPA – Theatre
4:30	MC Closing Remarks – Day One		CCPA – Theatre
6:00 – 10:00	Dine Around & Friday Fun Night	Captain’s Choice Hotel and	Properties through Haines, AK

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Day Three: Saturday, April 26, 2008

Date & Time	Element	Sponsor	Location
7:30 – 8:15	Breakfast – “Beyond Continental”		CCPA – Lobby
8:15	Concurrents:
	A. Marketing Segmentation and Yukon Tourism – by Colin MacDonald, Research Officer, Tourism & Culture – YG		CCPA – Lobby
	B. The New TravelYukon.com Website – by Denny Kobayashi, Manager, Marketing & Operations, Americas, Tourism & Culture – YG		CCPA – Theatre
	C. Business, Market and Export Ready Criteria – by Shannon McNevin, Product Development Officer, Tourism & Culture – YG		CCPA – Underground
9:15	Concurrents: (Repeat)
	A. Marketing Segmentation and Yukon Tourism – by Colin MacDonald, Research Officer, Tourism & Culture – YG		CCPA – Lobby
	B. The New TravelYukon.com Website – by Denny Kobayashi, Manager, Marketing & Operations, Americas, Tourism & Culture – YG		CCPA – Theatre
	C. Business, Market and Export Ready Criteria – by Shannon McNevin, Product Development Officer, Tourism & Culture – YG		CCPA – Underground
10:15	Refreshment Break	Canadian River Expeditions/Nahanni River Adventures & Chilkat Cruises	CCPA – Lobby
10:45	The Yukon Tourism Marketing Strategy and Plans led by Pierre Germain, Tourism Director, Tourism & Culture, YG		CCPA – Theatre
12:15	Lunch	Yukon Energy Solutions	CCPA – Lobby
12:45	Making the Sustainable Tourism Connection with moderator Suzanne de la Barre		CCPA – Theatre
2:00	Experience Haines		Haines Community
5:45	Cocktail Reception		Elks Lodge
6:30	Gala Dinner		Elks Lodge
	Tourism Industry Awards of Excellence
9:00	MC – Wrap Up and Closing Remarks		Elks Lodge